How to Build a Business Website That Converts in Austin
- Marifer Ruiz
- Mar 26
- 2 min read
In a city as vibrant and competitive as Austin, your website isn’t just a placeholder—it’s your digital storefront. Whether you’re running a cozy coffee shop in South Congress, a yoga studio on the East Side, or a lively bar downtown, your website should do more than just look good—it should work hard for you.
At Drom, we specialize in helping Austin businesses build websites that not only reflect your brand but also turn casual visitors into loyal customers. Here's how.
1. Design for the Customer Journey
Austin locals are savvy. They’re browsing on the go, checking your Instagram, and comparing your website to three others before making a decision.
You need to:
Make it obvious what you do within 3 seconds
Guide users to book, call, or visit you (don’t make them think)
Add clear buttons like: → Book a Table → Schedule a Session → Shop the Menu
Your website isn’t a brochure—it’s a tool.
2. Local SEO is Non-Negotiable
Want your business to show up when someone Googles “best bar near me” or “website designer in Austin”? Local SEO is your best friend.
Quick wins:
Include your location on the homepage and footer (ex: “Serving South Austin”)
Embed a Google Maps widget
Set up and optimize your Google Business Profile
Use keywords like:
“Austin coffee shop website”
“East Side yoga studio”
“South Austin fitness class”
Search engines love local signals. Give them plenty.
3. Make It Mobile (Seriously)
Most Austinites are looking you up from their phones. If your site isn’t mobile-friendly, you’re losing business—fast.
You need:
Fast loading time (under 3 seconds)
Easy-to-read fonts
Tap-friendly menus
No endless scrolling to find your hours or address
If your website doesn’t feel as smooth as your Instagram, it’s time for a redesign.
4. Show Off With Professional Photography + Video
You’re in Austin—a city that thrives on aesthetic. That vibe should carry over to your website.
We always recommend:
Beautiful interior shots (even if your place is small—it’s all in the framing)
Hero images that tell your story instantly
Reels or short video loops that showcase the experience
Pro photos make a big difference in how people perceive your brand—and how much they trust you.
5. Add Testimonials + CTAs Everywhere
What do other Austinites say about your business? Include:
Google reviews (with screenshots or styled quotes)
Client shoutouts
Success stories
And make sure every scroll leads somewhere. Use CTAs like:
“Book Your Free Consult”
“Let’s Build Something Together”
“See Our Work”
Ready to Build a Website That Works for You?
We help Austin-based businesses go from “just a site” to a site that sells. Whether you need a quick two-page site or a full digital ecosystem, we’ve got your back.
Let’s make your online presence as good as your real-life vibe.
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